Hi, I'm Luca Libonati.

Why Oracolo

In every role I had, I needed to produce periodic reports for stakeholders who had no time (or appetite) to open GA4 themselves. Weekly, monthly, quarterly. Hours every time, always around the same questions: how are we doing? What changed? What's next?

Oracolo exists to bring AI to the periodic activities that ate most of my time. The analytical groundwork is already in place: you adapt it in minutes, and save hours of work every week.

Then there's a feature that, for anyone managing more than one site, is huge: cross-property aggregation in one click. Seeing the big picture across all your properties in a single view, without juggling numbers in spreadsheets. If you've tried doing this by hand, you know what it's worth.

In short: I'm putting my experience at everyone's service.

Who I am

23 years in digital marketing, always in senior roles, across recognisable Italian companies.

• 2026 — present
  Sparkasse · Cassa di Risparmio di Bolzano Head of Omnichannel Marketing & CRM
• 2022 — 2025
  Trentino Marketing Chief Digital Marketing Officer · Team of 11
• 2017 — 2022
  Miele Italia Head of eCommerce · Marketing Director · Head of Communication
• 2014 — 2017
  Gruppo Mondadori Head of Digital Strategic Marketing
• 2009 — 2014
  Italiaonline · Virgilio Search and Local Marketing Director
• 2003 — 2004
  Enel Web Marketing Specialist · Talent Academy Enel

Full-stack experience: SEO/SEA, eCommerce, CRM and marketing automation, MarTech, analytics, AI strategy. I've led teams of up to 11 people and managed multi-channel media budgets.

Indie, not a startup

Oracolo is my independent project. There is no team, no investors. One person builds it and is accountable for it.

I work on Oracolo in my spare time. My full-time job pays the mortgage: no exit pressure, no urgency to triple growth. I add features because they're needed — by me first — not because an investor wants another metric for the next slide.